2010

StreetarteBA

  • Creative Direction
  • Web-Graphic Design
  • Content Creator
  • Video Editing

Project Overview
StreetArteBA was a pioneering initiative in Buenos Aires dedicated to promoting urban art and independent artists. It served as both a platform for exhibitions and a festival that connected artists with new audiences through street art, murals, and workshops.
As the Creative Director, I was responsible for organizing events, curating exhibitions, managing artist residencies, and developing the festival’s digital presence through branding and promotional content.

Solutions Implemented

Event Organization & Artist Management

  • Organized exhibitions, curated artworks, and invited both local and international artists.

  • Managed artist residencies and coordinated logistics for travel and accommodations.

  • Led the planning and execution of large-scale mural projects and live painting events.

Branding & Digital Presence

  • Designed flyers, posters, and promotional materials for the festival.

  • Created a strong online presence through social media campaigns and a dedicated website.

  • Produced animated promotional videos to increase engagement and visibility.

Sponsorship & Partnerships

  • Secured funding by pitching the project to sponsors and art institutions.

  • Built partnerships with brands and cultural organizations to expand outreach.

Workshops & Community Engagement

  • Directed and facilitated workshops on urban art techniques, illustration, and creative expression.

  • Provided educational resources for emerging artists through mentorship programs.

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