2026
Kleinow & Wiese
A visual identity developed for a Berlin-based systemic counseling practice, focused on relationships, personal growth, and inclusive communication.
Motion Design
Logo Design
Brand Identity
Graphic Design
Project Overview
Kleinow & Wiese – Raum für Beziehungsgestaltung is a systemic counseling practice focused on helping individuals, couples, and families understand relationship dynamics, explore new perspectives, and create positive change.
My role was to develop a warm, contemporary, and inclusive visual identity that reflected the practice’s values of connection, diversity, mutual understanding, and personal development.
The project included logo development, visual identity design, typography, color exploration, print applications, and an animated website hero concept.
Case Study
Logo & Visual Identity
Explored geometric and organic forms, developing a symbol of five interconnected human figures representing relationships within a system.
Created a pastel color palette, typography, and graphic elements inspired by diversity and inclusivity.
Branding Applications
Designed business cards, a trifold brochure, and office signage, extending the visual identity across print and physical environments.
Motion Design
Created an animated website hero concept, bringing the brand to life through subtle movement, typography, and organic animations.